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In running
any business three of the most important items are client
retention, employee retention and retail sales per client.
Client
retention is most important because they generate a higher
return on every dollar spent getting them in the door. It is
important to offer them great service to keep them coming back
as most of your clientele will be return customers.
Employee
retention is crucial as the customer is more likely to develop a
bond with their service provider than with the business or the
brand. If your provider leaves, the customer is most likely to
leave with them unless you provide a system to retain this
client.
Retail
dollars per client is often overlooked and comes from two
sources: services and retail product sales. Organizations should
devote a certain amount of footage for product sales as they can
see a return of 20% sales from products and 80% from services.
The
Commission Concern
A
commission-business is where service providers share their take
with the house, and is slowly going away.
First
businesses owners get taxed on the tips their providers
make—meaning that owners are effectively paying taxes on income
they never received. Second, many talented providers would
rather have cash in hand today than to wait two weeks for their
paychecks.
These
trends have given rise to one of the biggest concerns to
established organizations: booth or space rentals. In this
model, providers rent chairs or booths from the business owner
instead of sharing those commissions. That way, they get to
pocket their cash from customers right away (and the business
owner avoids paying taxes on phantom income).
This is
bad news for traditional business who boast neither a compelling
location nor a big name to lure talented providers.
Hard
numbers are hard to find, but by all accounts, the booth-rental
trend is gaining steam. The Professional Beauty Association says
19% of all beauty establishments now use this model as well as
other organization types. |