As the owner of a day spa or salon you have ongoing decisions to make every day. These decisions involve staffing and operations, marketing and services. But what happens when you’re faced with complicated issues such as whether to expand or relocate your business, whether to bring in a new product line or make a major purchase? During these times a little marketing know-how can go a long way.

 Marketing Analysis

 With all the rapid industry changes it can be an exciting time to offer new products and services. It is important that your organization continues to be innovative. Focus on determining what is right for your business by knowing what your customers want, what the competitors offer, and how you measure up.

 Customers

 Look first to your current customers. Who are they and how do they make their purchasing decisions. If you are currently thinking of relocating, will your current customers follow? Are your customers excited about trying new things? Are you able to attract new customers with your new products or services?

 Competitors

 What products and services do your competitors offer? Are you able to define their strengths and weaknesses? Visit your competitors to see how they market themselves. Check your competitors’ prices, staff, and service menu. How do their surroundings compare with yours? Use this information to advance your salon and improve your customer satisfaction.

 Your Salon

 Take a hard look at your own salon. Check your strengths and weaknesses. Look at your financial situation, is your staff eager to learn and adapt to new technologies and treatments? Take the appropriate steps to add the necessary components to create a personalized environment that customers look for.

 Product Marketing

 Review your products, price, promotions, and product positioning. View the value of these products and services in the mind of your customers. Your primary goal is a positive response from your customers. Keeping this in mind and be aware that inside and outside factors contribute to the overall success of the marketing of your salon.