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White Papers links. Our white papers links are designed to be informative and aid in increasing client retention, security, profits, and reducing time spent at your organization. We have conducted research in several areas to determine both industry practices and new innovative methods. Many of our client are enjoying increased business and profits through deliberate planning and enhanced controls. In these times at ClientMagic we believe it is important to network and share ideas. If you have anything to contribute please let us know. New - Be the competition others worry about. Guide to sprucing up your business and marketing Holiday Marketing. It's never to early to start working on Holiday Marketing. Email and internet security. Discussion on what to open and NOT to open in email and while browsing. Managing Emotions in the work place. Discussion on how to best keep your cool and motivate others. Merchant Services. Choosing and evaluating credit card services Maximize marketing. Spending your marketing dollars in the proper place. Image Selling. This paper plays to selling images. Emphasize how important it is to play up personal images. Capitalize on the Season. If you location has definite seasons, using displays with a "seasons theme" can pay off big. The holidays are especially fruitful in generating sales if you go about it correctly. Visual Selling. Tips and tricks about arranging your salon or spa in a manor that motivates clients to buy. Compelling Words. Here are some words to think about they can be used in marketing messages and around your salon or spa. Introduction to Time Management. This paper will give you some ideas about how the best manage the time you have, and increase your productivity. Appointment Management. This guide will propose some new concepts and perhaps allow you to recall some old ones on the value of appointments management. Getting Ready to Open your Salon or Spa. A short guide to some of the things to consider when starting up your new business. Contact Marketing. Advice in keeping in touch with your clients the easy way. Saving Energy. There are many way to cut your fixed costs, this guide explorers a few ways to do so. CRM Tracking. There are right and wrong ways to market to clients, having a consistent plan is key to keeping them coming back. Data Safe. Like cars and appliances, computers fail too, do you have a plan to prevent disaster? Personnel and Security. Even the most honest person will steal if there is lack of concern and opportunity. Promoting Customer loyalty. Discussion on how to keep your clients loyal to you through awareness and rewards. Retaining and Winning Customers. What is the right approach to marketing, once you have a new customer what to do next. Marketing Basics 101. Where to look for new customers and how to lure them to your establishment without giving away the farm. Marketing Luxury services and items. Some of your clients will be indulgent and pamper themselves if given the opportunity. How to appeal to them is the question. Giving Great Service. Comparison to others is a human gene thing, how does your organization, do your clients think you are "Top Notch" Regaining Trust from Clients. How to bring them back and build their trust in your organization. Increasing Client Retention. How to effectively stop clients from shopping around and comparing you with others. Increasing Margins and Profits on Inventory. Do you buy for the best price, are there better deals? Do your clients think you are competitive? Business Development. Guide and suggestions for starting new salons and spas, includes product line suggestions, setup displays and more. Searching for Equipment. Here is some logic on the way the internet search engines work and why. What people see that you don't. View your organization through your client's eyes. Business Fundamentals. Some basics about employees and independent contractors.
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