The importance of building client loyalty through salon marketing has never
been more critical. ClientMagic salon marketing software has the ability to
track and search for client birthdays, amount spent, their preferences for
products and services, even their employers. Almost any data you put into your
system can be captured with a Query Report.
Marketing by searching for clients based on a preference is called a query.
It sorts records in your salon software database by the data you want to
isolate. For example, you can look for all the records where the client status =
"New". The results of this query can be displayed, mailing labels can be
printed, or emails can be created and sent. Then all of these "New" clients can
be tagged as "Active". This could be a good report to run every month.
ClientMagic queries can also be created to look for all clients who are over 50
years old, or have spent over $1,000 in the last 12 months. (20% of your clients
give you 80% of your business income.) The names of clients found with the
queries can then be merged into word documents for personal invitation letters.
ClientMagic has the ability to customize the invoices encouraging the clients
with messages like "Visit us on Tuesday or Wednesday and receive a free gift".
You can also use invoice bottom notes for custom written client communications,
the ability to directly link invoice items to invoice notes is a powerful
features used by many mass merchandisers to convey salon product messages and
specials.
ClientMagic salon marketing has a Client Relationship Manager which allows you to set recall dates and times so that you can contact clients from a list for whatever purpose you set. Do you need to remember to touch bases! This feature absolutely guarantees this detail won't be lost!
Salon Marketing, keep it simple and easy with ClientMagic.
Gift and rewards cards are an excellent way to build traffic and client Loyalty. ClientMagic salon software and spa software internally processes these cards eliminating fees charged by credit card processors. Gift card are an excellent way to increase salon and spa bottom lines. Gift cards are also rechargeable with ClientMagic software. Gift card points can steadily build
client loyalty if proper merchandised and the client is kept informed on the number of points he has accumulated on invoices.
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